Branding | Strategy | Visual identity | Messaging
Kohn & Case is a curated retailer of artisan phone and device accessories. Working closely with the founders, we established a distinctive visual identity and tone of voice that was unlaboured, crafted, and playful — reflecting the personality behind the products as much as the products themselves.
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Branding | interiors visual identity
Jamm Jamm is a Caribbean fusion restaurant bringing vibrant flavours and a relaxed, social dining experience to Brixton. Working closely with the owner and head chef, I developed the brand strategy, positioning and visual identity for the restaurant, creating a brand that reflected their vision for the dining experience, as well as the heritage and authenticity of the cuisine.
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Branding | Strategy | Visual identity | Messaging
TradeBridge is a fast-growing, non-bank global provider of working capital, offering supply chain finance solutions that help ambitious businesses around the world grow. After eight years of collaboration, a shift in positioning and strategy presented an opportunity to refresh the visual identity while respecting the brand’s established equity.
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Branding | Strategy | Visual identity | Messaging
Amita is an independent coffee company based in Lincoln, who produce small batches of hand-made coffee with a distinct and diverse range of blends. The creative branding brief was for a visually striking, strong recognizable brand style underpinned with a 'coffee for the masses' narrative.
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Rebranding | Strategy | Visual identity | Messaging
Oriental Press, one of London’s leading commercial print and publishing companies with operations across the Middle East and Europe, needed a brand that was coherent, striking, and flexible across all communication touchpoints. The project encompassed a full logo redesign, visual identity, corporate communications and a refreshed website.
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Branding | Strategy | Visual identity | Messaging
Miss P’s set out to bring an authentic Atlanta-style barbecue experience to London. The restaurant needed a visual identity that communicated warmth, character, and the spirit of southern barbecue across every customer touchpoint.
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Event Branding | Strategy | Visual identity | Messaging
The Convention is a themed series of open debates designed to enlighten the nation and encourage new thinking. Guided by the founding principle “Think Anew, Act Anew” (Abraham Lincoln), the series brings people together to discuss, inform, and shape the future of Britain.
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Brand Identity | Packaging
Lumene is a collaborative of artisan candle makers with over 30 years of experience working with wax, wick, and fragrance. Their practice is rooted in material knowledge and slow refinement, transforming natural ingredients into carefully balanced scent compositions. The identity was designed to feel unlaboured, simple and classic – allowing the product range to carry the expression of the brand’s heritage and craft.
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Branding | Strategy | Visual identity | Messaging
Payroll Worldwide, with offices in the US and Latin America, was entering the UK market and needed a brand that conveyed credibility, efficiency, and a strong market presence. The goal was to elevate value perception, consolidate the group identity, and establish Payroll Worldwide as a serious contender.
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Restaurant Branding | Visual identity
Defune, the longest-running Japanese restaurant in London’s West End, is renowned for traditional Teppanyaki dining, where skilled chefs prepare food tableside, creating a unique and immersive experience for diners.
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Retail Shop Branding | Visual identity
Pearspring, based in East Dulwich, provides houseplants and botanical goods to discerning local residents. The shop needed a visual identity that was distinctive yet understated, reflecting both quality and approachability.
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Magazine Design | Branding | Visual identity | Design & Layout
The Journal of Chinese Medicine is a long-established academic publication devoted to the full field of traditional Chinese medicine, with a global readership of approximately 10,000 practitioners, educators, and institutions.
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Branding | Strategy | Visual identity | Messaging
The Yewsley and West Drayton Community Centre, a hub for social, recreational, and educational activities since 1967, was undergoing a full renovation. With the physical space modernised, the brand identity also needed to reflect a renewed sense of place and personality.
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Magazine Design | Branding | Strategy | Visual identity | Design and Layout
Acu Magazine is a quarterly publication produced by the British Acupuncture Council, largely by its members, for its members, reaching approximately 7,000 readers. When I took on the publication, it required a stronger sense of identity and a clearer visual structure.
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Charity Branding | Strategy | Visual identity | Messaging
hub4 is a youth arts-based startup charity supporting 16–25 year-olds not in education, employment, or training. Funded by The Lottery Fund, the charity offers workshop-based courses that help young people explore arts and media in a way that traditional classrooms often don’t accommodate. The challenge was to create a brand and campaign that made these young people feel seen, understood and welcomed.
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