PearspringBranding for startup local houseplant shop

Pearspring, based in East Dulwich, provides houseplants and botanical goods to discerning local residents. The shop needed a visual identity that was distinctive yet understated, reflecting both quality and approachability.




The identity centres on a bespoke logo face, complemented by an illustrative floral badge used across packaging, promotional materials, and informal communications. A specially commissioned mosaic was created for the shop entrance, adding a tactile, bespoke element to the brand experience.

With a restrained single-colour palette used sparingly as an accent, the visual identity feels unlaboured, practical, and elegant, giving Pearspring a distinctive presence that is both beautiful and functional.



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