Journal of Chinese Medicine

Academic journal for Chinese Medicine practitioners


The Journal of Chinese Medicine is a long-established academic publication devoted to the full field of traditional Chinese medicine, with a global readership of approximately 10,000 practitioners, educators, and institutions.





Taking over the publication in 2019, the focus of the redesign was not aesthetic reinvention but clarity, legibility, and editorial rigour. The layout and typography were restructured to support long-form academic content across bilingual English and Chinese texts, improving readability while accommodating the journal’s substantial article length across issues averaging 88 pages.

A shared Adobe InDesign and InCopy workflow was introduced to streamline collaboration between editors and contributors. This significantly reduced production pressure, allowing contributors — many of whom are practising clinicians — to work within a more considered and realistic editorial schedule, while maintaining consistency and accuracy across more than 20 issues produced to date.

The result is a publication that prioritises precision, durability, and academic authority. While not intended as a visually expressive or ‘coffee-table’ magazine, the journal’s clarity, structure, and attention to detail have been widely recognised by peers and institutions worldwide, encouraging increased contributions and wider adoption by universities and training providers.


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