Payroll WorldwideBranding and visual identity for an international payroll service

Payroll Worldwide, with offices in the US and Latin America, was entering the UK market and needed a brand that conveyed credibility, efficiency, and a strong market presence. The goal was to elevate value perception, consolidate the group identity, and establish Payroll Worldwide as a serious contender.





The visual identity was built around a bespoke logo mark and a simple, efficient brand style that could flex across a range of touchpoints. A monotone palette ensured colour was used sparingly but recognisably, while light, clean typography reinforced clarity and openness. A custom speech bubble graphic provided a neutral backdrop for headlines and key messages, maintaining a cohesive and professional tone across communications.

Together, these elements created a contemporary, visually coherent brand with a strong graphic presence across print and digital platforms, helping Payroll Worldwide communicate reliability and efficiency to new markets.


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