Lumene

Brand Identity & Packaging



Lumene is a collaborative of artisan candle makers with over 30 years of experience working with wax, wick, and fragrance. Their practice is rooted in material knowledge and slow refinement, transforming natural ingredients into carefully balanced scent compositions. The identity was designed to feel unlaboured, simple and classic – allowing the product range to carry the expression of the brand’s heritage and craft.




The logo was developed as a utilitarian mark, designed to work across foiling, embossing, and wax impressions. This flexibility was essential in supporting a system that lives through material application rather than surface decoration.

The packaging and product direction focuses on restraint and clarity, allowing texture, fragrance, and burn quality to define the experience. Attention was given to how the candles perform both cold and during combustion, including even melt behaviour and consistent scent throw.

The resulting identity system balances restraint with material expression, allowing the product and its craftsmanship to remain at the centre of the brand experience.

This project was developed to production-ready stage but was not taken into manufacturing due to external circumstances at the time. 



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About me

I’m a brand designer and consultant based in South London. 
If you feel we’d be a good fit – I’d love to hear from you.
sayhello@whirligigcreative.com