Miss P’sBranding for an authentic Atlanta-style BBQ restaurant

Miss P’s set out to bring an authentic Atlanta-style barbecue experience to London. The restaurant needed a visual identity that communicated warmth, character, and the spirit of southern barbecue across every customer touchpoint.




Much of the brand’s personality was drawn from the hot barbecue coals at the heart of the cooking process. The central ‘P’ of the logo was inspired by licking flames, while the warm orange glow of the coals informed the main brand colour. 

Typography took cues from street signage found across Atlanta, bringing authenticity and attitude, while local sayings and accents subtly informed the tone of voice and woven into the brand messaging.



Next project
Project index
About me


Chat? Meet? Coffee? 

If you feel we’d be a good fit, if you care deeply and are infectiously excited about what you do — I’d love to hear from you.
sayhello@whirligigcreative.com