Oriental Press (UK)Rebrand and visual identity for a publishing company

Oriental Press, one of London’s leading commercial print and publishing companies with operations across the Middle East and Europe, needed a brand that was coherent, striking, and flexible across all communication touchpoints. The project encompassed a full logo redesign, visual identity, corporate communications and a refreshed website.





Much of the brand’s visual identity was carried through specially commissioned high speed photography capturing abstract forms of printing ink in motion. Each image combined multiple ink colours to differentiate services while reinforcing the company’s service-brand palette. Additional photography at the Dubai print house highlighted both the scale of the facilities and the intricacies of the print process, using a mix of macro and micro perspectives to tell the story of production.

The result is a coherent and distinctive brand identity, where the visual language communicates clarity, scale, and craftsmanship across all touchpoints — from print and digital materials to corporate communications and service literature.




Next project
Project index
About me

Chat? Meet? Coffee? 

If you feel we’d be a good fit, if you care deeply and are infectiously excited about what you do — I’d love to hear from you.
sayhello@whirligigcreative.com