TradeBridge is a fast-growing, non-bank global provider of working capital, offering supply chain finance solutions that help ambitious businesses around the world grow. After eight years of collaboration, a shift in positioning and strategy presented an opportunity to refresh the visual identity while respecting the brand’s established equity.
The typographic system was simplified to three weights of Poppins, maintaining the weight, cut, and geometric influence of the original brand font while improving contrast and legibility on screen. A suite of custom monoline icons was developed to complement the typography, supporting the brand narrative while adding functionality and visual cohesion across touchpoints.
Every adjustment was made with digital applications in mind, ensuring the identity remained flexible and effective across online and offline channels. The result is a contemporary, cohesive visual identity that preserves TradeBridge’s credibility while signalling growth, clarity, and readiness for the next stage of expansion.